ELA Connection was launched by Alejandra Cumbrera and Linda Rohrer to offer all inclusive event solutions in the US and internationally. Their expertise in conference and event planning is within Latin America where they have a vast network of partners and vendors, as well as an intricate knowledge of the culture and negotiating methods.
Prior to launching ELA Connection, Alejandra worked for blue chip firms in NYC such as Microsoft and The Economist Group where she specialized in international event planning. She holds a certificate in meeting planning from NYU and the CMP designation from the Convention Industry Council. Alejandra is from Argentina, where she obtained a Bachelor degree in accounting and has five years of experience in finance giving her the understanding and importance of paying attention to the bottom line and cost savings for her clients.
Linda Rohrer has been a top performer in sales and has a proven track record of building and growing business for her last four companies. She resided in Mexico City for three years where she learned Spanish and grew an appreciation for the Hispanic culture. She then worked for a wireless start up company that allowed her to create a multi-level sales network through Latin America. Linda worked in NYC for 10 years as a marketing and sales consultant as well as in publishing, selling print, digital media, sponsorships for conferences and custom research projects. Her high revenue goals have helped her to be the top contributor year over year. She now resides in San Diego, CA and continues her sales career.
